Jon Hildebrand recently made a brilliant vBrownbag presentation about DevOps Culture, and how behavioral and organizational shift can be more important than the actual tech involved. I highly agree, and wanted to expand upon the concept to a more broad topic that we normally fail to address in business: communicating change.
The rules of business are these: you make a product or service and sell to your customer. You keep up with the demand and the changing times, and expand and grow your business where possible. All the while you communicate via marketing: “Hey! vMikeB is opening a new store in your area!” or “vMikeB is offering a new widget, this time with BBQ sauce!” This chain of communication keeps your customers engaged, informed, and focused on your narrative, and in turn your product or service.